WHInsights

Identify Duplicate Deals in HubSpot Using Custom Reports

Written by Ryan Schweighart | Apr 8, 2026 5:42:21 PM

Identify Duplicate Deals in HubSpot Using Custom Reports

Primary Question

How do you identify duplicate deals in HubSpot using custom reports?

Direct Answer

By setting up a custom report in HubSpot, you can identify duplicate deals based on the deal name. This allows you to streamline your sales processes by merging or deleting duplicates, enhancing operational efficiency.

Introduction

This workflow helps you identify and manage duplicate deals in HubSpot using custom reports. Businesses can benefit from this by maintaining clean data and efficient sales processes. In this guide, you'll learn how to set up a report to find and manage duplicate deals effectively.

Problem This Workflow Solves

Duplicate deals can clutter your CRM, leading to inefficiencies and potential errors in sales processes. This workflow helps identify and manage these duplicates, ensuring accurate and streamlined operations.

Tools Required

  • HubSpot

Workflow Summary

Set up a custom report in HubSpot to identify duplicate deals based on the deal name. Use the report to highlight duplicates and manage them by merging or deleting unnecessary records.

Step-by-Step Guide

  1. Create a Custom Report:

    Navigate to the reporting section in HubSpot, select 'Create,' and then 'Create Report.'

  2. Select Deals:

    Choose 'Single Object Report,' then select 'Deals' and proceed to the next step.

  3. Add Deal Name:

    Include 'Deal Name' in the report to identify duplicates and apply the filter.

  4. Create Table:

    Create a table showing 'Deal Name' and 'Count of Deals' to visualize duplicates.

  5. Apply Conditional Formatting:

    Use chart settings to highlight duplicates with conditional formatting.

  6. Manage Duplicates:

    Click on duplicates to view and merge or delete them as needed.

  7. Set Up Unique Identifier:

    In settings, create a unique record ID to prevent future duplicates.

Common Use Cases

  • Cleaning up CRM data by removing duplicate deals
  • Improving sales process efficiency by ensuring accurate deal tracking
  • Preventing future duplicates with a unique identifier

Why This Improves Operations

This automation saves time by reducing manual checks for duplicates, improves data accuracy, and streamlines sales operations, enhancing the overall client experience.

Quick Recap

  • Create a custom report in HubSpot
  • Select 'Deals' and add 'Deal Name'
  • Create a table to visualize duplicates
  • Apply conditional formatting to highlight duplicates
  • Manage duplicates by merging or deleting

Bye for now.